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Product Strategy
Information Architecture
Market Research
User Research
UX/UI Design
Hospitality
3 Months
Product Designer
Lead Product Designer
Motion Designer
Project Manager
London, UK
The project aims to develop a web-based restaurant operations platform for owners to streamline their food management operations. In summary, the B2B food management web application for restaurants will provide a comprehensive solution for restaurant owners to efficiently manage their menu, orders, payments, deliveries, and gain valuable insights through reporting and analytics. It will also support user management and integration with external services, making it a valuable tool for restaurant businesses.
“Working with the design team on our restaurant operations platform project has been a truly rewarding experience. The user interface they created is not only visually appealing but also incredibly intuitive and user-friendly. Overall, the design has received positive feedback from our clients, who have found the app aesthetically pleasing and easy to use.”
Stephan M.
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As a designer, I am pleased with the outcome of our work on the food delivery app project. We strived to create a user interface that not only looked visually appealing but also focused on delivering a seamless and convenient experience for users.Our team paid close attention to user feedback and iterated the design to ensure that it met the project's objectives. We aimed to provide an uncluttered and well-organized interface that allows users to effortlessly explore menus, place orders, and track their deliveries.I'm proud of our collaboration, and I believe the positive feedback from our client and their customers is a testament to our successful design efforts. I look forward to future projects where we can continue creating user-centric, visually appealing solutions.
One of the main design challenges for this project was poor user experience. The application did not provide easy navigation and an intuitive structure, which led to inconvenience when interacting with it. An additional problem was the low availability of the application. Not all elements and functionality were adapted for different user needs and capabilities, which limited access to certain functions for some categories of users.
To solve the identified problems in the design of the application, key changes were made. First, the navigation structure has been optimized to provide easy access to the main functions. The interface has been revised and optimized to improve its comprehensibility and efficiency. In addition, the sequence of user actions was revised, a logical order of steps was established and the process of using the application was optimized.
Information architecture is a key element in designing a user-friendly and efficient digital system such as a food delivery app. It's all about structuring and organizing information in a way that makes it easier for users to navigate, allowing them to easily access and understand content.
The information architecture below serves as a blueprint for the structure of the program, explaining how the various sections and their sub-sections relate to each other. This is important to create a convenient and efficient user experience that allows users to easily access and use the app's features.
The user interface (UI) design process for the food delivery app project is centered around the principles of minimalism and user-friendliness, characterized by a clean and straightforward design style predominantly using light colors. This process encompasses several key steps.
Firstly, it begins with thorough research and user analysis to understand the target audience, their preferences, and pain points. The minimalist design is prioritized to reduce clutter and enhance the overall user experience. The chosen color palette features light colors like blue and gray to create a visually pleasing and soothing environment for users. The visual design phase finalizes the UI elements, including buttons, forms, menus, and content blocks. A consistent design language is maintained in alignment with the chosen color palette. Throughout this UI design process, the central focus remains on simplicity, clarity, and user convenience.
The food delivery app empowers restaurant owners and employees with a wide range of capabilities, streamlining their operations and enhancing the customer experience.
For restaurant owners, these capabilities include the ability to easily manage their menu, process orders efficiently, keep track of inventory, set prices and promotions, access analytics and reports for informed decision-making, and control employee access and roles. They can also efficiently manage food delivery by assigning and tracking delivery drivers.
On the other hand, restaurant employees benefit from functionalities such as order management, access to updated menus, delivery coordination, order status updates, internal communication tools, employee scheduling, and access to performance metrics related to their roles. These capabilities ensure smooth order processing, accurate food preparation, and efficient delivery, ultimately leading to satisfied customers and improved business success.
