Motion Design
Bring your brand to life through compelling motion graphics and animations that capture attention and tell your story. Our motion design service creates engaging visual experiences from simple animated logos to complex video productions. We combine artistic creativity with strategic storytelling to produce animations that not only look spectacular but also communicate your message effectively and drive audience engagement.
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Motion Design That Moves Audiences
With 200+ motion projects completed and video content generating 80% more engagement than static visuals, we understand the power of movement in communication. Our animations don't just look great—they strategically guide attention, evoke emotions, and drive action.
Storytelling Through Motion
Every animation tells a story. We craft narrative arcs that unfold through movement, using pacing, transitions, and visual flow to create emotional connections that static design simply cannot achieve.
Multi-Platform Optimization
From social media squares to cinema screens, we optimize animations for every platform and format. Each piece maintains impact whether viewed on mobile, desktop, or large displays while meeting technical requirements.
Our Motion Design Process
Concept & Storyboard
We develop creative concepts and detailed storyboards that map out every scene, transition, and key moment of your animation.
Style Development
Visual style is established including color palettes, typography choices, graphic elements, and animation techniques that align with your brand.
Animation Production
Frame-by-frame animation brings storyboards to life, with careful attention to timing, easing, and visual hierarchy throughout.
Sound Integration
Audio elements including music, sound effects, and voiceover are synchronized to enhance the emotional impact of the animation.
Optimization & Delivery
Final animations are rendered and optimized for all required formats, resolutions, and platforms with comprehensive delivery packages.
Our Process
Advanced Animation Techniques
We employ sophisticated animation principles including anticipation for believability, squash and stretch for life, slow in/out for realism, arcs for natural movement, secondary animation for complexity, timing for emotion, exaggeration for impact, and solid drawing for appeal. These Disney-inspired principles ensure animations feel natural and engaging, not mechanical or artificial.
Multi-Format Production Pipeline
Our production accommodates various output needs including social media animations (square, vertical, horizontal), web banners and GIFs, presentation animations, broadcast-quality video, interactive web animations using CSS/SVG, and mobile app micro-interactions. Each format requires specific optimization while maintaining visual consistency across all versions.
Brand Integration & Consistency
Motion design extends brand identity through consistent use of brand colors in animation palettes, typography that moves authentically, logo animations that respect brand guidelines, transitions that reflect brand personality, and timing that matches brand voice. Every animated element strengthens brand recognition and builds equity.
Performance & Technical Excellence
We balance visual impact with technical performance through optimized file sizes for web delivery, appropriate frame rates for smooth playback, compression settings that preserve quality, fallback solutions for older devices, and loading strategies that don't impact site performance. Beautiful animations that actually work everywhere.
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FAQ
Couldn't find what you were looking for? write to us at help@myplanet.design
What types of motion design do you create?
We create comprehensive motion design including explainer videos, logo animations, social media content, web animations, presentation graphics, advertising videos, product demonstrations, and interactive experiences. Whether you need a simple animated logo or complex video production, we handle all forms of motion graphics.
How long does motion design production take?
Timeline varies by complexity. Simple animations: 1-2 weeks. Medium projects: 2-4 weeks. Complex videos: 4-8 weeks. We provide detailed timelines after understanding your specific requirements and can accommodate rush projects when needed.
Do you provide voiceover and music?
Yes, we offer complete audio production including professional voiceover talent, original music composition, sound effect libraries, and audio mixing. We can also work with audio you provide or recommend stock music libraries for budget-conscious projects.
Can you animate our existing brand elements?
Absolutely! We excel at bringing existing logos, graphics, and brand elements to life while respecting brand guidelines. We can animate static designs, create transitions between existing elements, and develop motion systems that extend your current visual identity.
What software and formats do you work with?
We use industry-standard tools including After Effects, Cinema 4D, Illustrator, and Premiere Pro. We deliver in all necessary formats including MP4, MOV, GIF, SVG animations, Lottie files for apps, and source files for future editing.
How do you ensure animations work on all devices?
We test across devices and browsers, optimize file sizes for mobile networks, provide fallback images for unsupported formats, use progressive loading for large files, and ensure animations are accessible with proper alt text and controls for users who prefer reduced motion.
Can you create interactive animations?
Yes, we create interactive experiences including hover animations, scroll-triggered effects, click-based interactions, and complex web animations using modern CSS and JavaScript. We ensure interactivity enhances user experience without compromising performance.
How do you measure motion design success?
Success metrics include engagement rates (videos typically increase engagement 80%), completion rates for video content, click-through rates for animated CTAs, brand recall improvement, and specific business metrics like conversions or leads generated. We track performance and provide optimization recommendations.