PropTech / Real Estate
Build digital products for an industry that's still mostly run by phone calls and PDFs. From property search platforms to AI-powered visualization tools and broker workflows, we design and develop PropTech solutions that solve the real bottlenecks of buying, selling, and managing real estate — not the ones that look good in pitch decks.
Start Your PropTech Project
PropTech Built for How People Actually Buy Property
Real estate is one of the slowest digital industries to evolve, and most PropTech products fail not because the technology is wrong — they fail because the user journey of buying or renting property is emotional, high-stakes, and rarely linear. We design PropTech products around how decisions are actually made: long browsing phases, sudden urgency, multiple stakeholders, and the constant tension between rational filters and emotional response to a space.
Buyer Psychology in the Interface
Property platforms that only optimize for search filters miss the point. Buyers don't pick a home from a spreadsheet — they pick one they can imagine living in. We build interfaces that handle both the rational filtering job and the emotional projection job, so users can move between "browsing" and "imagining" without friction.
AI Without the Black Box
PropTech is one of the strongest application areas for AI — visualization, valuation, layout suggestions, automated descriptions. But trust is everything in real estate, and a black-box AI undermines it instantly. We design AI features as visible, adjustable tools rather than magic, so users understand what's happening and stay in control.
Our PropTech Development Process
Market & User Research
We map the specific dynamics of your target real estate market — buyer demographics, transaction patterns, regulatory constraints, and competitive products. Real estate behavior varies enormously between markets, so generic UX assumptions don't survive contact with real users.
UX for High-Stakes Decisions
Property purchases are among the largest financial decisions most people make. We design flows that respect the weight of that decision — clear information hierarchy, transparent data sources, and friction in the right places to slow down impulsive actions and prevent regret.
Platform Architecture & AI Integration
Building scalable backends that handle property catalogs, image-heavy media, third-party listing APIs, and AI processing layers without compromising load speed. Performance matters more in PropTech than most industries — slow loading kills emotional engagement.
Trust & Compliance
Real estate platforms handle sensitive data, large transactions, and often cross-border legal frameworks. We design for transparency from day one — clear data policies, GDPR compliance, and audit trails for any AI-assisted decision the platform makes.
Launch & Iteration
PropTech products rarely succeed at launch — they succeed after 6-12 months of observing real user behavior on real property data. We support post-launch iteration cycles based on actual conversion data, not assumptions.
Our Technologies
What Our Clients Say About Our Cooperation
I'm very happy.
All deliverables met the client's expectations. MyPlanet Design worked efficiently, delivering quality work in a timely manner. They also communicated regularly through Telegram and Loom, ensuring everyone was always on the same page. Their design skills and work ethic were hallmarks of their work.
Lanny Heiz
CEO at B2B SaaS Consulting Firm
Their efforts to truly understand the product is impressive.
The client is pleased with MyPlanet Design for providing unmatched design skills, effective communication, and dedication to the project. Moreover, the internal team has seen a significant increase in their KPIs. They've been structured, helpful, and skilled throughout the partnership.
Brett Johnson
CEO at SwitchedOn Training Inc.
Their developers did an impressive job with the custom animations and graphic designs.
I was pleased with the delivered designs, describing them as good-looking and modern. MyPlanet Design had a keen eye for detail, which enabled them to produce exactly what I needed. Moreover, their creativity, professionalism, and efficiency were commendable.
Gilbert Kralinger
Founder at Close Contact
MyPlanet impressively combined their creativity with technical know-how, delivering visually stunning websites with excellent functionality and UX.
MyPlanet Design's work boosted the client's site traffic, session durations, and user engagement metrics and reduced bounce rates. The team consistently delivered on time and proactively addressed issues and concerns. Their responsiveness, technical know-how, and creativity were outstanding.
Eugene Barkouski
Founder at Rockmuse
I'm incredibly satisfied with our collaboration with MyPlanet Design.
MyPlanet Design delivered a fully functional app, enabling the client to secure $2 million from investors. The team managed the project professionally, constantly communicating with the client to address their issues and inquiries. Moreover, they delivered high-quality outputs and met deadlines.
Kovalenko Denys
Director at LLC SANDE
FAQ
Couldn't find what you were looking for? write to us at help@myplanet.design
What kind of PropTech products do you build?
Property search platforms, broker and agent CRMs, AI-powered visualization tools, valuation systems, virtual tour interfaces, rental management dashboards, and developer-facing analytics products. We work with both consumer-facing PropTech (B2C) and tools for real estate professionals (B2B).
How does AI fit into modern PropTech products?
AI works best in PropTech when it removes friction from existing decisions — generating realistic interior visualizations, suggesting price ranges based on comparable properties, drafting listing descriptions, or identifying patterns in buyer behavior. AI works worst when it tries to replace human judgment in transactions where users need to feel in control. We focus on the first.
Do you handle regulatory compliance for real estate platforms?
We design platforms with the most common compliance frameworks in mind — GDPR for European markets, regional listing data licensing requirements, and the privacy and consent frameworks specific to real estate transactions. For market-specific regulations, we work with your legal counsel rather than replacing them.
How long does a PropTech project typically take?
A focused MVP with property search and basic listings takes 8-12 weeks. Adding AI visualization, complex filtering, or third-party data integrations typically extends timelines to 16-24 weeks. Full enterprise platforms with broker workflows and admin tooling are 6-9 month engagements.
What about integration with existing MLS or listing data providers?
We integrate with most major listing APIs, MLS systems, and property data feeds — including normalizing data structures, handling sync intervals, and managing fallback states when third-party data is incomplete. Integration complexity is one of the things we scope thoroughly during discovery.
Can you scale a PropTech platform from launch to millions of listings?
Yes — but it requires architectural decisions made at the start, not retrofitted later. We design data models, image handling, and search infrastructure with growth in mind, even when initial launch volumes are small.
