Project Overview
This project help Facebook advertisers profit more from their ads by providing them better ad attribution, analytics, and decision making insights.
- Duration 2-3 months
- Location Remote
- Domain MarTech / Digital Marketing
How we work
Our team started with deep research into Facebook advertising challenges faced by SMBs and analyzed existing attribution problems in the market. We designed a user-friendly analytics platform focused on simplifying complex data visualization and creating seamless Facebook Ads integration. Using agile methodology, our UX/UI designers and web developers collaborated to build automated reporting systems and data-driven decision-making tools. Throughout development, we prioritized intuitive interface design and clear metrics visualization to ensure the platform remained accessible for small business owners without technical expertise.
Task
Many businesses invest heavily in Facebook advertising without having a clear understanding of its performance. Existing analytics tools are often complex, cluttered, and not tailored to the needs of small and medium-sized businesses.
Result
We designed a user-friendly platform that allows users to monitor key metrics, automate reporting, and gain deep insights into their campaigns. With seamless Facebook Ads integration, users can easily evaluate performance and make timely optimizations.
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Design Process
