KovaApp – Book cleaning services quickly and effortlessly
KovaApp is a digital marketplace that connects people who need cleaning with verified professional cleaners. We designed and built a trustworthy booking experience across client, cleaner and admin surfaces.
Client
Kova Cleaning
Domain
Design & Creative, E-Commerce & Retail
Scope
Marketplace product design, web and full-stack engineering
Our role
UX/UI design and full-stack development
Year
2023-2025
Live site
kovaapp.com
100+
Screens designed and shipped
How we work
We started with deep market research into on-demand service platforms, studying the dynamics that make multi-sided marketplaces succeed or stall. The core insight: marketplaces do not fail on features, they fail on trust. So we designed three connected interfaces, the client booking platform, the cleaner dashboard and the admin panel, around one principle: every interaction should reduce uncertainty.
Our cross-functional team of UX/UI designers and full-stack engineers worked in two-week sprints. The frontend was built on React with Next.js for fast page loads and SEO-friendly server rendering. The backend runs on Python Django with PostgreSQL, a proven stack for marketplaces with complex relationships between users, orders, transactions and verification states. Stripe Connect handles marketplace payments, including split payouts to cleaners, escrow logic and refunds. Real-time order notifications and chat run on WebSockets, and media uploads go through AWS S3 with image optimization.
Trust-focused features, a 4-step cleaner verification, transparent pricing breakdowns and two-way rating systems, were prototyped, user-tested and iterated before going to production.
Visual Design Approach
The visual language was designed to evoke cleanliness, trust, and ease — not by saying it, but by feeling it. The light blue and white palette communicates hygiene and transparency. Rounded shapes, generous white space, and soft gradients keep the user’s attention focused and unhurried.
Custom illustrations carry warmth and personality without distracting from the core flows — they appear at decision points, where users typically hesitate, and act as soft visual reassurance. Typography is clean and modern, using a single sans-serif family across all weights for readability across desktop and mobile.
Platform Architecture
Kova is a full-service digital ecosystem with three interconnected interfaces:
Client Platform — registration, package selection, custom order builder, cleaner application review, in-app messaging, secure Stripe payments, post-service rating.
Cleaner Dashboard — verification onboarding, available orders feed (filtered by location and service type), application submission with personal notes, communication with clients, earnings tracking, and review history.
Admin Panel — order monitoring, cleaner verification queue, document review, dispute resolution tools, platform analytics, and user management.
The three interfaces share a common backend (Django + PostgreSQL) but are designed as separate frontend experiences — each tailored to the specific tasks and mental models of its user.
Client Flow — From Request to Clean Home
The client journey starts on a homepage built to communicate trust within the first 5 seconds. A single primary action — “Order a cleaner” — leads to a guided order form where the user picks a package or builds a custom one by selecting rooms and tasks.
Once submitted, the order is published to the marketplace and visible to verified cleaners in the selected area. The client receives an email confirmation and starts receiving applications from available cleaners, each with their rating, completed jobs count, and a personal note explaining why they’re a fit.
Inside the dashboard, the client compares applicants, picks one, and confirms the booking. Payment is held in escrow via Stripe until the job is marked complete. After completion, the client leaves a rating and review — closing the trust loop and feeding into the cleaner’s reputation score.
Cleaner Flow — From Registration to Earning Income
Cleaners go through a 4-step verification process designed to filter for genuine professionals:
- Submit identity documents — government-issued ID, work eligibility documents
- Schedule a video call with a Kova team member through built-in calendar booking
- Complete the call — present documents on camera, share work experience, answer screening questions
- Get verified and start receiving order notifications matched to your service area
Once verified, cleaners browse the active orders feed, apply to jobs they want with a personal note, communicate with clients through in-app messaging, and mark jobs complete to trigger payment release. Each completed job feeds the cleaner’s rating, which directly affects visibility in future applications.
Admin Panel
The admin panel is built for the operations team — the people who keep the marketplace healthy. It centralizes order monitoring, cleaner verification queue management, document review, dispute resolution, and analytics on platform health (active users, conversion rates, average order value, dispute frequency).
Built with usability and clarity in focus, the panel makes it easy for non-technical support staff to handle complex workflows without engineering involvement.
Outcome
The platform is currently live in beta, with active client–cleaner transactions running through it. The booking experience reflects the professionalism of the Kova Cleaning brand — simplifying a process that traditionally felt frustrating, while addressing the emotional needs (confidence, control, comfort) that turn first-time users into repeat customers.
The architecture is built to scale — additional service categories (handyman, gardening, beauty-at-home) can plug into the same marketplace logic without rewriting the core. Beta feedback is currently informing the v2 roadmap.
Result
The result is a clean, trustworthy booking experience that reflects the professionalism of the Kova Cleaning brand. Users move through the journey with confidence, from picking a package to confirming a cleaner, because each step is designed to reinforce the answers to three questions: Is this clear? Is this fair? Is this safe?
Predefined packages for apartment, office, post-renovation and deep clean speed up decisions for users who just want to book. The custom package builder gives flexibility for non-standard needs, with specific rooms, specific tasks and specific add-ons, and pricing updates live as the user makes choices. Behind the scenes, the platform handles real-time order publishing, cleaner applications, in-app messaging, payment escrow through Stripe and a verification workflow that actually filters for quality. KovaApp is currently live in beta, with active transactions between customers and cleaners.
Ready to build your service platform?
From marketplace strategy to product design and full-stack engineering, we build trustworthy booking platforms that turn first-time users into loyal customers. Let's scope yours.
FAQ
Couldn't find what you were looking for? write to us at hello@myplanet.design
How long does a build like this take?
A single surface like a marketing site or an MVP app typically ships in 4-8 weeks; a full multi-surface product across brand, web, mobile and a dashboard runs around 12-16 weeks end to end.
Do you work with our existing codebase?
Yes. We audit the current stack first and either extend it or migrate incrementally, so you keep shipping while we improve the foundation underneath.
Who owns the code and design files?
You do. We hand over the full repository, the Figma design system and all source assets, with documentation so your team can keep building.
Can you cover web, mobile and backend together?
Yes. One team across product design, web, mobile and backend, sharing a single design system and API so every surface stays consistent.
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